Masimo Names Blair Tripodi to Lead Consumer Biz

Masimo has appointed Blair Tripodi as the new chief commercial officer (COO) for the Masimo Consumer division.
 
Tripodi will be responsible for the division’s sales, product, marketing, and commercial operations teams. He was most recently chief commercial officer for Sound United, which Masimo acquired earlier this year.
 
“As we embark on this new era of Masimo, I couldn’t be more excited for the future of our company,” Masimo CEO Joe Kiani told the press. “Blair’s leadership, history, and extensive background in marketing, sales, and consumer products will position Masimo’s consumer business, including the coming consumer health products, for optimal growth. His years of experience running successful campaigns in the consumer space, including 10 years at Sound United, will not only further our whole home audio solutions but will further our plans to improve 21st-century healthcare by taking it directly into your home.”
 
Tripodi joined Sound United in 2013. Before that, he was managing director of Under Armour’s European, Middle Eastern, and African business. He has also held a variety of marketing roles with Nike and the U.S. Olympic and Paralympic Committee.
 
“It’s an honor to step up and lead our consumer team into the next phase of growth with new innovative audio products as well as life-improving consumer healthcare products,” Tripodi commented. “We can do this because of our dedicated team, loyal customers, and global partner network. There are exciting times ahead as we set out to improve lives.”